Behind the brands with Louise of Moonchild Yoga Wear
Yoga Concept loves promoting boutique brands and offering a unique multi-brand selection. Moonchild Yoga Wear is one of our newest brands and one of the first out of Danemark. We met Louise, the owner and founder of Moonchild, at the Om Yoga Show in London a few years ago. It took a while to rotate Monchild into our multi-brand collection, but the New element (worn here by Louise) and Wild child leggings sold out after just a few weeks earning the brand an ongoing spot in our shop.
We asked Louise about her background and her brand.
Yoga Concept (YC): When and why did you start practicing yoga?
Louise : I attended a few yoga classes in my late teens, but it was not until my husband and I, aged 24, moved to Dubai that I fell in love with the practice of yoga. Dubai is a hectic place to live and my weakly yoga was a much needed break from the hustle and bustle.
YC: How has it changed your life?
Louise : I love that yoga evolves with you...or maybe it's actually you that evolves with your practice. For me yoga is a moving meditation and I use it to balance my mind and my body.
YC: What was your last job before creating Moonchild Yoga Wear?
Louise: I am educated fashion designer and did a bit of woman's fashion when living in Dubai. But it was not until I found yoga and was able to combine the two interests that the idea of creating Moonchild Yoga Wear was born.
YC: Why did you choose the name Moonchild ?
Louise: I chose the name Moonchild as I wanted the brand to be a reflection on my view of life. I love the informality of the hippie culture, and I am an adventurer and a dreamer. To me a moon child is an emotional creature that believe in integrity, love and unity.
YC: How long have you had the brand and what does your brand stand for?
Louise: Moonchild was created in 2015 with the dream of creating a strong, feminine, one-woman, European brand which could stand up to all the big commercial US brands in both quality, design and social responsibility.
YC: Are you and/or your brand involved in charity work?
Louise: We currently work with the danish charity Action Child Aid and a large part of our profits go to securing education for young children in India.